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Amazon

How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce

Natalie Berg & Miya Knights

Amazon
Amazon

Amazon

How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce

Natalie Berg & Miya Knights

Paperback | Engels
  • Leverbaar, de levertijd is 4-5 werkdagen.
  • Niet op voorraad in onze winkel
€ 32,95
  • Vanaf €15,- geen verzendkosten.
  • 30 dagen ruiltermijn voor fysieke producten

Omschrijving

Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.

"Berg and Knights deliver surgical insights on Amazon's progress and impact during the global pandemic while curating an updated end-to-end landscape view of the industries affected by the Amazon. The second edition of Amazon is the go-to primer for those wanting to learn about Amazon."

"How will retailers respond to this new and emerging threat posed by Amazon? There remain only three options; compete, concede or collaborate."

"Berg and Knights keep us up to date with what is hot in the Amazon ecosystem today. Whilst many retailers claim to be customer-centric, the disjointed nature of their businesses allows Amazon to continue to forge ahead. This book is essential reading for anyone who believes in Amazon as a competitor. Read it and learn from it."

"By far the best business book I have ever read!!! It is so filled with fascinating relevant facts, so up to date, so comprehensive, zero fluff or filler. Everyone in business should read this."

"If you believe in the philosophy of knowing your enemy then Amazon is a must-read for any omnichannel retailer."

"As well as being a comprehensive and authoritative insight on how the Amazon model relentlessly evolved to create more Amazon, it's also a must-read insight into the future of Shopping and how Retail must adapt to stay relevant to the on my terms customer."

"Berg and Knights thoughtfully and thoroughly dissect all of Amazon's consumer and competitive competencies. Berg and Knights' analysis dives deep into Amazon's business strategies and provides ample advice on what competitors need to do to thrive alongside Amazon."

"In this book, Berg and Knights comprehensively and accessibly unpack Amazon's multi-layered strategy - with a perspective that understands them as a technology company but is rooted in the authors' deep knowledge of the retail space. Essential reading for anyone trying to understand retail's Amazon-centric future."

"Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. There are valuable lessons in this book for investors and retailers, especially for companies looking to excel at WACD: What Amazon Can't Do. I highly recommend this book."

Natalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times. Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She has also been recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.

Specificaties

  • Uitgever
    Kogan Page Ltd
  • Druk
    2
  • Verschenen
    nov. 2021
  • Bladzijden
    328
  • Genre
    Detailhandel en groothandel
  • Afmetingen
    234 x 155 x 17 mm
  • Gewicht
    490 gram
  • EAN
    9781398601420
  • Paperback
    Paperback
  • Taal
    Engels

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