This essential guide to doing social research in this fast-evolving digital age explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations.
"Winner of the 2019 PROSE Award in Textbook / Social Sciences, Association of American Publishers"
"Winner of the AAPOR Book Award, American Association for Public Opinion Research"
Matthew J. Salganik is professor of sociology at Princeton University, where he is also affiliated with the Center for Information Technology Policy and the Center for Statistics and Machine Learning.