Posterkunst

1. Dorothea , Hofmann

The Birth of a Style

In the second half of the 20th century, Swiss graphic design succeeded in causing quite a stir beyond national borders. Swiss Design and Swiss Style had become representative for high quality ground breaking graphic design that would shape a whole epoch with its love of precision, objectivity and reduction - and become a popular Swiss export with its innovative works.The Basel education model of the Allgemeine Gewerbeschule, later known as Basel School of Design, was an important pioneer that led to the international breakthrough of new Swiss graphic design. Strict, yet undogmatic views coupled with a pragmatic attitude towards design issues, experimental audacity and a clear commitment to modernism triggered a broad graphic design movement reaching out from Basel to Europe and the USA.Dorothea Hofmann tells the story of Swiss graphic design from a new perspective. Starting with a deliberate focus on Basel, she paints a differentiated picture of this national graphic design movement, which, in its complexity, overcomes the constraints of the Zurich constructive concrete direction with which Swiss Style has generally been associated until today. The author gives a detailed account of the movement's origins, which date back to the 19th century, discussing the development of graphic design education in Switzerland and coherently describing its breakthrough as an international style.Former teachers and students of Basel Allgemeine Gewerbeschule who have contributed decisively to the international reputation of Swiss Design with their works are at the centre of this book: Hermann Eidenbenz, Emil Ruder, Armin Hofmann, Karl Gerstner, Gérard Ifert, Nelly Rudin, Pierre Mendell, Wolfgang Weingart, Kenneth Hiebert, Dan Friedman, April Greiman, and many more.

1. Lorenzo , Petrantoni

Timewarp

1. Niko , Pendleton

Visual Language of Industry

Dive into the vibrant world where industry meets art with "Visual Language of Industry: How Graphic Design Shapes Perception and Market Appeal." This isn't just a book; it's a comprehensive guide to understanding how carefully crafted visuals drive success in today's competitive market. Discover the hidden power behind every logo, package, advertisement, and website, and learn how to harness that power to elevate your brand and connect with your audience on a deeper level. Unlock the secrets of effective visual communication, starting with the fundamental principles that underpin all great design. Learn how color theory, typography, and imagery work together to create a powerful and memorable brand identity. Understand how strategic design choices can directly influence consumer behavior and build lasting brand loyalty. This book lays the groundwork for understanding the profound impact of design in the industrial context. Explore the intricacies of building a brand that resonates. From the initial concept of a logo to the development of comprehensive brand guidelines, you'll gain practical insights into creating a visual identity that is both distinctive and consistent. Learn the importance of maintaining brand consistency across all platforms and over time, ensuring your message remains clear and impactful, solidifying your place in the minds of consumers. Consistency is key, and this chapter shows you how to master it. Delve into the captivating realm of packaging design, where form meets function and aesthetics drive sales. Discover the art of creating shelf appeal that grabs attention and differentiates your product from the competition. Learn about the latest trends in material selection, printing techniques, and sustainable packaging solutions. Explore the unique challenges and opportunities presented by e-commerce packaging and interactive packaging, pushing the boundaries of what's possible and making your products irresistible. Master the art of crafting persuasive advertising campaigns that convert. Explore the principles of effective print advertising design, focusing on visual hierarchy and impactful messaging. Dive into the world of digital advertising, learning how to create targeted campaigns that resonate with your audience on social media and through online display advertising. Discover how data-driven design choices can optimize your campaigns for maximum impact, turning clicks into customers. Navigate the ever-evolving landscape of web design and user experience. Learn the core principles of creating websites that are not only visually appealing but also highly functional and user-friendly. Explore the intricacies of user interface (UI) and user experience (UX) design, ensuring your website is both intuitive and engaging. Discover the importance of responsive design for optimal viewing across all devices and the crucial aspect of accessibility for all users, creating online experiences that are inclusive and effective. Unearth the visual mastery within these pages and transform your brand's appeal! Don't delay, Display Today!

1. Gibson , Arredondo

Geometric Abstractions in Product Aesthetics

Unlock the hidden power of geometry and transform your product designs with "Geometric Abstractions in Product Aesthetics: Exploring Form and Composition for a Refined Marketplace." This isn't just another design book; it's a comprehensive guide that dissects the fundamental principles of geometry and reveals how you can harness their potential to create products that not only stand out but also resonate with consumers on a deeper level. Dive into a world where shapes, lines, and angles are not just abstract concepts, but powerful tools for crafting visually stunning and functionally superior products. Embark on a journey beginning with the core building blocks of design in the "Introduction to Geometric Principles." Discover the profound impact of basic shapes like circles, squares, and triangles on product aesthetics and learn how the deliberate arrangement of lines and angles can infuse your designs with visual interest and structural integrity. Grasp these fundamentals and lay a solid foundation for creating designs that are both visually appealing and intuitively effective. The exploration deepens in "Form and Function in Design," where we examine the critical relationship between a product's aesthetic form and its practical function. Learn how ergonomic considerations can be seamlessly integrated with geometric forms to enhance usability, ensuring that your designs are not only beautiful but also comfortable and intuitive to use. Discover the art of balancing aesthetics and utility, and see how successful product designs have achieved this harmony through insightful case studies. Master the art of visual storytelling in "Compositional Techniques." This section unravels the secrets of creating captivating compositions that draw the eye and hold attention. Explore the **Rule of Thirds** and its geometric underpinnings, discover the magic of the Golden Ratio and its applications in product design, and learn how to wield the power of symmetry and asymmetry to create dynamic and engaging visuals. Master the art of managing visual weight and balance, and unlock the potential of negative space to create designs that are both striking and sophisticated. Venture into the vibrant world of "Color Theory & Geometric Forms," where you'll learn how to harness the psychological power of color to enhance and amplify the impact of your geometric designs. Discover how different colors interact with shapes and learn how to create harmonious color palettes that complement and elevate your product aesthetics. Understand the subtle nuances of color psychology and its influence on consumer perception. Ready to elevate your product designs to a new dimension? Seize the shape of success today!

1. B. Martin Pedersen

Graphis Poster Annual 2026

B. Martin Pedersen, publisher and creative director of Graphis, has won numerous awards in the past from the AIGA, ADC, TDC, and the SPD, who honored him with the first Herb Lubalin Award for excellence in editorial design. He also won the Columbia University National Magazine Award for the best-designed magazine of the year for Nautical Quarterly. He has been inducted into the Art Directors Club Hall of Fame, and received the AIGA Gold Medal for a lifetime achievement in Design. He is a member of Alliance Graphique International (AGI) and the New York Yacht Club.

Airbrush Step by Step 98

Airbrush Step by Step bietet Schritt-für-Schritt-Anleitungen in verschiedenen Schwierigkeitsgraden für Airbrush-Illustrationen, Custom Painting, Modellbau Bodypainting und andere Anwendungsbereiche. Es stellt aktuelle Produkte und neueste Techniken vor, präsentiert News und Berichte aus der Airbrush-Community und gibt Einblicke in die Werke und Arbeitsweisen von Künstlern weltweit.