Communicating Construction
Insight, Experience and Best Practice
Communicating Construction
Insight, Experience and Best Practice
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Omschrijving
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
"This is the ultimate book on construction PR. It combines a broad strategic approach along with some excellent examples of best practice. The diversity of the chapter authors and their background demonstrates the incredible extent and breadth of the sector and such a broad approach will undoubtedly help to equip both those entering the industry and those already working within it with a wide perspective, as well as some fantastic insight"
- Emma Leech, CIPR President 2019
"This is the ultimate book on construction PR. It combines a broad strategic approach along with some excellent examples of best practice. The diversity of the chapter authors and their background demonstrates the incredible extent and breadth of the sector and such a broad approach will undoubtedly help to equip both those entering the industry and those already working within it with a wide perspective, as well as some fantastic insight"
- Emma Leech, CIPR President 2019
Liz Male MBE is the founder of LMC (Liz Male Consulting Ltd). She has 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.
Penny Norton has worked in construction PR for 20 years, during which time she has covered all elements of communications for the built environment, from preplanning consultation through to media relations for completed schemes. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide and she writes extensively for construction publications.