"Drawing on company records, archival materials, and various publications, Ciafone investigates corporate endeavors with an anthropologically influenced understanding of people and practices who resisted Coca-Cola. . . . Highly recommended."
Amanda Ciafone is Assistant Professor of Media and Cinema Studies at the University of Illinois at Urbana-Champaign.
Specificaties
Uitgever
University of California Press
Verschenen
mei 2019
Bladzijden
424
Genre
Geschiedenis van specifieke bedrijven, bedrijfsgeschiedenis