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Ambush Marketing And Brand Protection
Ambush Marketing And Brand Protection

Ambush Marketing And Brand Protection

Phillip Johnson

Hardback / bound | Engels
  • To order. Delivery time unknown.
  • Niet op voorraad in onze winkel
€185.50
Description

The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

Specifications
  • Publisher
    Oxford University Press
  • Pub date
    Mar 2021
  • Pages
    656
  • Theme
    Marketing
  • Dimensions
    255 x 180 x 40 mm
  • Weight
    1280 gram
  • EAN
    9780198845201
  • Product form
    Hardback / bound
  • Language
    Engels

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