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Branded Entertainment in Korea

Hyunsun Yoon

Branded Entertainment in Korea
Branded Entertainment in Korea

Branded Entertainment in Korea

Hyunsun Yoon

Paperback | English
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€26.50
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Description

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.



Hyunsun Yoon is Senior Lecturer in Advertising and Marketing Communications in the Faculty of Business at the University of Greenwich, UK. She has researched and published on the subjects of advertising, communications, ageing consumers and the Korean wave. Recent projects include digital vulnerability and empowerment among older consumers.

Specifications

  • Publisher
    Routledge
  • Pub date
    May 2024
  • Pages
    78
  • Theme
    Advertising
  • Dimensions
    216 x 138 mm
  • Weight
    453 gram
  • EAN
    9780367633639
  • Paperback
    Paperback
  • Language
    English

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