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2021
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English
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Description
Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in? Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successful tech products and services requires a unique approach. Through case studies, practical insights, examples, tips, and tools, readers will learn how to adopt a user-centered mindset and apply technologies in a meaningful way. The book contains over 50 design strategies to design strong benefits and minimize the resistance people might have against new technologies. It’s for innovators who want to do better and design products and services that make sense.
Deborah Nas is a technology enthusiast, entrepreneur, keynote speaker, and thought leader in technology-based innovation. She has been an active participant in the tech innovation space for the last 25 years. From working with startups to serving as a consultant for companies looking to future-proof their innovation strategies, her experience has given her valuable insight into the factors behind the failure or success of new tech products. Nas is Professor of Strategic Design for Technology-Based Innovation at the Delft University of Technology, a visiting professor at Politecnico di Milano, and holds several board positions. She acts at the crossroads of technology, business and psychology. Her knowledge, experience, and ability to bridge academia and practice make her a thought leader in innovation.
Deborah Nas is a technology enthusiast, entrepreneur, keynote speaker, and thought leader in technology-based innovation. She has been an active participant in the tech innovation space for the last 25 years. From working with startups to serving as a consultant for companies looking to future-proof their innovation strategies, her experience has given her valuable insight into the factors behind the failure or success of new tech products. Nas is Professor of Strategic Design for Technology-Based Innovation at the Delft University of Technology, a visiting professor at Politecnico di Milano, and holds several board positions. She acts at the crossroads of technology, business and psychology. Her knowledge, experience, and ability to bridge academia and practice make her a thought leader in innovation.