Joseph Kubon, Salesforce MVP is an experienced Technical Architect for global enterprise-level Salesforce implementations, with 40+ Salesforce certifications, and an inventor (holding several patents), he navigates the realms of TTH and manufacturing industries with a results-driven approach. Skilled in Business Processes and Architecture Values, he carries a toolkit replete with Salesforce configuration and customization expertise for groundbreaking development. Joseph's deep methodical skills shine as he navigates data and analytics, business intelligence, and design best practices. Guided by the wisdom that ‘just because it can be built doesn't mean it should be', Joseph embraces the multiplicity of solutions to tomorrow's challenges measuring success with his “Time to Value” principles driving his customers to realize Strategic ROI with innovative solutions. Luke Pond is a Senior Technical Director with thirty years of experience in software development and consulting. In the realm of Salesforce Commerce and Marketing, he holds 14 certifications and enjoys playing the role of technical lead on complex cross-cloud projects, where he translates business and integration requirements into detailed development specifications. With a long-term background in designing both transactional and analytical databases and a strong interest in Data Science, he has a keen understanding of how to use the capabilities of Salesforce Data Cloud and Model Builder to generate business insights and value in a world of data surplus. Andy Forbes has an extensive career in technology, spanning over four decades, and is now channeling his IT experience towards investigating the impact of artificial intelligence, especially Generative AI, on Salesforce project delivery. His expertise in CRM and project management is complemented by his ITIL and Salesforce certifications. Having spent a decade at a Global Systems Integrator and driven by his entrepreneurial mindset, Andy has successfully led numerous Salesforce projects for Fortune 500 clients. His commitment to innovation and excellence is evident in his approach to enhancing IT service delivery and usage with the help of AI. Melissa Shepard, Salesforce CTA is a distinguished Salesforce Certified Technical Architect (CTA) and Advisory Consulting Partner with over 20 years of experience in Information Technology and Software Development, focusing on Salesforce CRM for the past 18 years. She has a rich background in System Architecture, System Analysis, and Application Development, working with companies ranging from startups to global corporations across various commercial industries and professional services. An advocate for the Salesforce community, Melissa is also a MuleSoft Ambassador, Well-Architected Ambassador, and a prominent figure in several mentorship and nonprofit initiatives. As the Founder of ScaleUp Archs and Architect Ohana Slack, she is committed to empowering and upskilling Salesforce architects, guiding them towards achieving their CTA certification. Philip Safir is a visionary digital strategist and technology executive renowned for driving profitable growth and enterprise transformation through technology and operational excellence. He leads at the forefront of applied Generative AI in customer experience and business operations, including in his role as Vice President of Strategy and Operations with a renowned Salesforce consulting partner. Philip's career spans Fortune 500, start-up, and international companies across various industries, including a commitment to community non-profits.

Joseph Kubon, Salesforce MVP is an experienced Technical Architect for global enterprise-level Salesforce implementations, with 40+ Salesforce certifications, and an inventor (holding several patents), he navigates the realms of TTH and manufacturing industries with a results-driven approach. Skilled in Business Processes and Architecture Values, he carries a toolkit replete with Salesforce configuration and customization expertise for groundbreaking development. Joseph's deep methodical skills shine as he navigates data and analytics, business intelligence, and design best practices. Guided by the wisdom that ‘just because it can be built doesn't mean it should be', Joseph embraces the multiplicity of solutions to tomorrow's challenges measuring success with his “Time to Value” principles driving his customers to realize Strategic ROI with innovative solutions. Luke Pond is a Senior Technical Director with thirty years of experience in software development and consulting. In the realm of Salesforce Commerce and Marketing, he holds 14 certifications and enjoys playing the role of technical lead on complex cross-cloud projects, where he translates business and integration requirements into detailed development specifications. With a long-term background in designing both transactional and analytical databases and a strong interest in Data Science, he has a keen understanding of how to use the capabilities of Salesforce Data Cloud and Model Builder to generate business insights and value in a world of data surplus. Andy Forbes has an extensive career in technology, spanning over four decades, and is now channeling his IT experience towards investigating the impact of artificial intelligence, especially Generative AI, on Salesforce project delivery. His expertise in CRM and project management is complemented by his ITIL and Salesforce certifications. Having spent a decade at a Global Systems Integrator and driven by his entrepreneurial mindset, Andy has successfully led numerous Salesforce projects for Fortune 500 clients. His commitment to innovation and excellence is evident in his approach to enhancing IT service delivery and usage with the help of AI. Melissa Shepard, Salesforce CTA is a distinguished Salesforce Certified Technical Architect (CTA) and Advisory Consulting Partner with over 20 years of experience in Information Technology and Software Development, focusing on Salesforce CRM for the past 18 years. She has a rich background in System Architecture, System Analysis, and Application Development, working with companies ranging from startups to global corporations across various commercial industries and professional services. An advocate for the Salesforce community, Melissa is also a MuleSoft Ambassador, Well-Architected Ambassador, and a prominent figure in several mentorship and nonprofit initiatives. As the Founder of ScaleUp Archs and Architect Ohana Slack, she is committed to empowering and upskilling Salesforce architects, guiding them towards achieving their CTA certification. Philip Safir is a visionary digital strategist and technology executive renowned for driving profitable growth and enterprise transformation through technology and operational excellence. He leads at the forefront of applied Generative AI in customer experience and business operations, including in his role as Vice President of Strategy and Operations with a renowned Salesforce consulting partner. Philip's career spans Fortune 500, start-up, and international companies across various industries, including a commitment to community non-profits.