In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding. Greg combines his 15+ years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner. In this book, you will learn: The process to pick the right partner for your brand to offer a new and exciting menu item(s) to complement your existing menu. How to successfully integrate a complementary brand into an existing brand venue simply and effectively. Why co-branding has mostly failed in the past, and how Greg has cracked the code on integrating co-brands in the food service industry to add robust bottom line gains for the operators and franchisors. How to use the enclosed assessment forms for the brand addition, as well as the financial proforma's to see how it makes financial sense to your operator.
Greg Sausaman is the Co-founder and CEO of Topper's Craft Creamery®. He has a Bachelor's degree in Marketing, and a Master's of Science: Leadership and Organizational Effectiveness; both from the University of South Florida, Tampa. He is a seasoned executive, having held positions with national franchise organizations: Domino's Pizza, Allied Domecq Brands, and Beef O Brady's family sports concepts prior to co-founding Topper's Craft Creamery. He is a former franchise owner of 8 Domino's Pizza franchises in Gainesville, Lake City, and Jacksonville, Florida. He makes his home in the Tampa, Florida area. To learn more about the book; visit www.insidethebox.com.