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Mastering Fashion Marketing
Mastering Fashion Marketing

Mastering Fashion Marketing

Tim Jackson & D. Shaw

Paperback / Sewn | Engels
  • Available, delivery time is 6-7 working days
  • Not in stock in our shop
€38.50
Description

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Specifications
  • Publisher
    Bloomsbury Publishing Plc
  • Pub date
    Dec 2008
  • Pages
    240
  • Theme
    Sales and marketing
  • Dimensions
    228 x 151 x 22 mm
  • Weight
    624 gram
  • EAN
    9781403919021
  • Product form
    Paperback / Sewn
  • Language
    Engels

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