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Description
At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
'An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.' – HYPEBEAST
'The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.' – Footwear News
'An unprecedented look behind the scenes.' – Design Week
'[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand.' – Creative Review
'The ultimate coffee-table book for the hypebeast you know and love.' – Glamour
Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine.