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Optichannel Retail. Beyond the Digital Hysteria

Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

Gino Van Ossel

Optichannel Retail. Beyond the Digital Hysteria

Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

Gino Van Ossel

Paperback | English
  • out of stock
€29.99
  • From €15,- no shipping costs.
  • 30 days to change your mind and return physical products

Description

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.

In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.

Specifications

  • Publisher
    Lannoo Campus
  • Edition
    1
  • Pub date
    Apr 2019
  • Pages
    326
  • Theme
    Sales and marketing
  • Dimensions
    248 x 180 x 25 mm
  • Weight
    758 gram
  • EAN
    9789401459501
  • Paperback
    Paperback
  • Language
    English

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