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Description
"Television has become such an everyday presence in contemporary America that most people take it for granted, rarely considering the role it has played in the ways society has changed in the past 60 years, according to Cummins and Gordon, a management consultant. They investigate television's impact on American news media, politics, and education; on attitudes toward law, crime, medicine, and sports; and on social interaction and perceptions. By shedding light on television's influence and suggesting ways to be more sophisticated viewers, the authors aim to encourage readers to be more effective parents, consumers, voters, and citizens." - Reference & Research Book News
Walter Cummins is Professor Emeritus of English at Farleigh Dickinson University's College at Florham, and Editor Emeritus for The Literary Review: An International Journal of Contemporary Writing. He is the co-author of The Literary Traveler with Thomas E. Kennedy, and the author of the story collections Witness and Where We Live. He serves on the editorial boards of Web Del Sol, Tiferet magazine, and the Fairleigh Dickinson University Press.
George Gordon has pursued a distinguished career as a partner of Hay Management Consultants, and president of its Research for Management Division. He was also a member of the faculty of Rutgers University, and a board member of a number of organizations. Over 50 of his articles and speeches have appeared in numerous business magazines, professional publications and books. These span such publications as Academy of Management Review, Directors and Boards, Research-Technology Management, and International Journal of Business. His previous book, Managing Management Climate, was co- authored with Walter Cummins.