Radical Simplicity
How simplicity transformed a loss-making mega brand into a world-class performer
Ken Allen
Radical Simplicity
How simplicity transformed a loss-making mega brand into a world-class performer
Ken Allen
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Description
The key to rising to the top of your company lies in a simple message and philosophy.
This book is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons you need to learn to excel in life and work.
Ken Allen is the CEO of DHL – the world’s largest employer and most international company, with operations in 220 countries and territories.
Ken is a no-nonsense, miner’s son from Yorkshire, credited with DHL’s astounding financial turnaround after years of stagnation and loss.
When he isn’t running the show as global CEO, he is travelling around the world, sharing the secret to his success. He has rung the bell on Wall Street, shaken hands with the pope, consulted with the Prime Minister of France, and even met the Rolling Stones.