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Strategic Integrated Marketing Communications

Larry Percy

Strategic Integrated Marketing Communications
Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Larry Percy

Paperback | English
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€64.95
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Description

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.



Larry Percy is a marketing and communications expert and consultant with more than 40 years’ experience. He previously held posts at Copenhagen Business School, University of Pittsburgh’s Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. He has more than 90 publications to his name, including 12 books, and has served on the editorial board of a number of academic journals.

Specifications

  • Publisher
    Routledge
  • Edition
    4
  • Pub date
    Mar 2023
  • Pages
    304
  • Theme
    Business strategy
  • Dimensions
    246 x 174 mm
  • Weight
    520 gram
  • EAN
    9780367770624
  • Paperback
    Paperback
  • Language
    English

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