Strategic Sport Management
Sustainability of Sports Clubs
Michal Varmus, Milan Kubina & Roman Adámik
Strategic Sport Management
Sustainability of Sports Clubs
Michal Varmus, Milan Kubina & Roman Adámik
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English
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Description
The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successfuland unsuccessful sports organizations are identified.
Michal Varmus is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). Apart from his teaching activity, his main research and publishing areas include sport management, marketing, and innovation. Michal is an international tennis referee and member of the Executive Board of Slovak Tennis Association.
Milan Kubina is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). His main research areas include ICT in business, Industry 4.0 and sport management. Milan is a member of several scientific organizations in the fields of IT and Management.
Roman Adámik is a researcher at the Faculty of Management Science and Informatics, University of Žilina (Slovakia), pursuing his doctoral studies. His main research and publishing areas include sports strategic management and marketing. Roman is the PR manager of a leading Slovak basketballclub and worked as marketing specialist and PR manager in multiple basketball organizations.
Michal Varmus is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). Apart from his teaching activity, his main research and publishing areas include sport management, marketing, and innovation. Michal is an international tennis referee and member of the Executive Board of Slovak Tennis Association.
Milan Kubina is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). His main research areas include ICT in business, Industry 4.0 and sport management. Milan is a member of several scientific organizations in the fields of IT and Management.
Roman Adámik is a researcher at the Faculty of Management Science and Informatics, University of Žilina (Slovakia), pursuing his doctoral studies. His main research and publishing areas include sports strategic management and marketing. Roman is the PR manager of a leading Slovak basketballclub and worked as marketing specialist and PR manager in multiple basketball organizations.