Aral, S: The Hype Machine
Aral, S: The Hype Machine
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Description
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED
In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper-socialization' has profoundly changed us.
Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, Chair of the Marketing Department, Professor in the Institute for Data, Systems and Society and where he co-leads MIT's Initiative on the Digital Economy. He is currently a general partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute for Data Science in London. Sinan's research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award and a Fulbright Scholarship. In 2014, he was named one of the World's Top 40 Business School Professors Under 40.