GREAT BUSINESS LEADERS FOCUS ON DELIVERING RESULTS. THEY WANT TO WIN AND MAKE A POSITIVE CONTRIBUTION TO THE WORLD. BUT HOW TO GET THERE? That’s the subject of Peter Corijn’s acclaimed book. Based on extensive executive experience and research, the core pillars that lead to mission success are revealed. The author not only provides a compelling explanation of the “what”, but also offers crucial guidance on the “how” of creating and capturing value in the marketplace. Lots of proven tools are shared that leaders and their teams can immediately implement to transform their business. All advice is based on real-world, hard-earned experience. Peter is a master storyteller who effectively emphasizes insights through persuasive business cases, but equally with concepts derived from unexpected sources. True Leaders Deliver will elevate your leadership and inspire your organization to achieve superior returns. ‘A rare book that convincingly explains what leaders must do – and then clearly shows how to do it.’ - Stanley McChristal, General, US Army (Retired) and Founder & CEO of McChrystal Group ‘A unique book. It’s a kit with clear “how to” advice and practical tools. Any organization should implement them, starting today. Highly recommended!’ - Robert A. McDonald, 8th Secretary of the Department of Veterans Affairs, Retired Chairman, President & CEO of The Procter & Gamble Company, Chairman West Point Association of Graduates ‘Every CEO should distribute this book to all leadership ranks, from junior to senior. The book’s an incredibly rich source of tools and insights on how to deliver. It contains what every business leader should know – and more importantly – do.’ - Paul Polman, Business leader, campaigner, and co-author of Net Positive ‘What sets this book apart is that it provides a leader with the necessary tools and actionable advice on how to make things happen. Strongly recommended.’ - Jef Colruyt, Chairman and CEO of Colruyt Group ‘Prepare to be amused and scared, inspired and challenged. A delightful combination of focused rigor and captivating storytelling, drawn from extensive research, driven by intense curiosity.’ - Andrew Robertson, President & CEO, BBDO Worldwide ‘This business book rocks hard! It brings to mind the renowned SAS Survival Handbook, but with a focus on business.’ - Dimitri Panayotopoulus, Retired Vice Chairman of Global Business Units of The Procter & Gamble Company,Senior Advisor at Boston Consulting Group, and various Board Positions
Peter Corijn is CEO and founder of VUCASTAR Consulting (www.vucastar.com). Prior, he was CEO of Van de Velde, a listed company specialized in premium lingerie and swimwear. Peter was also in the C-Suite of Imperial Brands and Vice-President at P&G.