Handbook Event Market China
Handbook Event Market China
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Engels
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Omschrijving
Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. This publication highlights the development of China's event industry as well as the changing role of China in the global event market.
Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; Yi Ding, Shanghai University of International Business and Economics
Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; Yi Ding, Shanghai University of International Business and Economics
Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; Yi Ding, Shanghai University of International Business and Economics
Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; Yi Ding, Shanghai University of International Business and Economics