Omschrijving
Presents research that explores the theoretical and practical aspects of linking corporate profitability, intangible assets, corporate social responsibility, and sustainability with respect to business management practices. The book covers a range of topics, including green intellectual capital, ecology of organisations, and green knowledge.
Bartolomé Marco-Lajara (PhD) is Professor at the University of Alicante. His research interests are strategic management and tourism management. He is the author of several books, book chapters and international articles related to teaching methodology and the areas above mentioned. He is a member of the Tourism Research Institute at the University of Alicante since its foundation and the main researcher of a European project 'Next Tourism Generation Alliance' and of the public competitive project for the creation of the Tourist Observatory of the Valencian Community (Spain). He has taken part in others public and private projects, such as the development of the strategic plan of the Alicante province for the period 2010-2020. He is the Assistant Dean of the Economics Faculty at the University of Alicante.