The Language of Global Success
How a Common Tongue Transforms Multinational Organizations
Tsedal Neeley
The Language of Global Success
How a Common Tongue Transforms Multinational Organizations
Tsedal Neeley
Hardback / gebonden
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Engels
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"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
"Winner of the 2018 Bronze Medal in International Business / Globalization, Axiom Business Book Awards"
"An interesting read. . . . One of her most intriguing findings has to do with the effect of the English mandate on Rakuten's corporate culture."
"Neeley . . . tackles her study of ‘Englishnization' with scholarly rigor and journalistic zeal. . . . [The Language of Global Success] skillfully demonstrates that major corporate initiatives must be championed by top leadership and provide meaningful support and training for employees."
"This analysis offers sharp insights for any multinational thinking about adopting a 'lingua franca'."---Matthew Reisz, Times Higher Education
"She weaves her observations of Rakuten into a larger story about language education in Japan, which is a crucial part of the 'Abenomics' agenda of the country's prime minister, Shinzo Abe. The result is an interesting and informative book full of practical lessons for any internationally ambitious organization."
"The Language of Global Success is more than a study in organizational communication. It also is a study in change management."
Tsedal Neeley is an associate professor in the Organizational Behavior Unit at Harvard Business School.