Managing Media Businesses
A Game Plan to Navigate Disruption and Uncertainty
Managing Media Businesses
A Game Plan to Navigate Disruption and Uncertainty
Hardback / gebonden
|
Engels
€ 45,95
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.
Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler.
Mike Rosenberg is an assistant professor of Strategic Management at IESE where he teaches on issues related to strategy, globalization and sustainability. He is the academic director for the Advanced Management Program in Media & Entertainment at IESE’s New York Center.
Philip Seager is editor of IESE Insight, the quarterly management review of IESE Business School. He has worked in print and online media in the United States, Taiwan, Turkey, the United Kingdom and Spain.