move aside, Mr. ford microfactories
new rules for operating creative business in a contamporary setting
Masa & Jon Kleinhample
move aside, Mr. ford microfactories
new rules for operating creative business in a contamporary setting
Masa & Jon Kleinhample
Hardback / gebonden
|
Engels
€ 45,00
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
De 2.0 wereld van de creatieve duizendpoot De creatieve bedrijven in dit boek kiezen eensgezind voor ambacht, traditionele technieken en natuurlijke materialen. Voor deze 'microfactories' is digitaal het nieuwe normaal. Om hun kwaliteitsstandaarden te bewaken, volgen ze nauwgezet elke stap in het productie-, maar dikwijls ook in het communicatieproces. Ze bereiken hun klanten digitaal én wereldwijd. Ze kiezen voor het beste van twee werelden en zetten een nieuwe industriële revolutie in: die van het creatief micro -ondernemen.
Guided by both traditional and digital techniques, these 'microfactories' operate within a contemporary setting, forging new rules for a unique business strategy. To quantify a company as a 'microfactory' means elevating their status, recognizing that person's ability to shift the rules defining operational norms within creative businesses. They are, by definition, the embodiment of a ground-breaking creative renaissance, ushered in by the integration of both tradition and technology into our daily lives, whether business or personal. They operate extremely agile companies with small ecological footprints that communicate directly with their customers. They do not rely on large production facilities; rather on their own, on-demand micro-factories. Living in both the physical city and within a new, expansive, digitally networked community, they define a new breed of commerce. Unbound by location, we see the emergence of a new global landscape benefitting from the intimacy of local actors. This is not your fathers' globalism, but one shaped by the transparency of social networks.
Guided by both traditional and digital techniques, these 'microfactories' operate within a contemporary setting, forging new rules for a unique business strategy. To quantify a company as a 'microfactory' means elevating their status, recognizing that person's ability to shift the rules defining operational norms within creative businesses. They are, by definition, the embodiment of a ground-breaking creative renaissance, ushered in by the integration of both tradition and technology into our daily lives, whether business or personal. They operate extremely agile companies with small ecological footprints that communicate directly with their customers. They do not rely on large production facilities; rather on their own, on-demand micro-factories. Living in both the physical city and within a new, expansive, digitally networked community, they define a new breed of commerce. Unbound by location, we see the emergence of a new global landscape benefitting from the intimacy of local actors. This is not your fathers' globalism, but one shaped by the transparency of social networks.