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Engels
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Omschrijving
"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters—and with it, the future itself."—Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties
"On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed
"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters—and with it, the future itself."—Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties
"On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed
Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.
"On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed
"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters—and with it, the future itself."—Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties
"On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed
Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.