Pretty Little London

Based on the hugely popular Instagram account of the same name, Pretty Little London introduces you to 100 Insta-worthy places to explore in the city all year round.



Sara Santini and Andrea Di Filippo are the co-founders and editors of the acclaimed Instagram accounts @prettylittlelondon, @prettylittletrips and @prettylittleparis. Originally from Italy, Sara and Andrea have been calling London their home for more than seven years. Now photographers, social media content creators and digital entrepreneurs, their work has been published by Harper's Bazaar , Evening Standard , Time Out London and many more.

Pretty Little London was born in November 2015, when Sara and Andrea decided to start exploring hidden gems and unseen parts of the city. With the aim of inspiring Londoners to get out of their comfort zone and wander, the account has grown exponentially, with more than 1.4 million Instagram followers worldwide and over 350k followers on TikTok.


Pretty Little London was born in November 2015, when Italian students Andrea and Sarah decided to start exploring the hidden gems and unseen parts of the city. With the aim of inspiring Londoners to get out of their comfort zone and wander, the account has grown exponentially, with over 500k followers worldwide.