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Strategic Communication in a Global Crisis

National and International Responses to the COVID-19 Pandemic

Strategic Communication in a Global Crisis
Strategic Communication in a Global Crisis

Strategic Communication in a Global Crisis

National and International Responses to the COVID-19 Pandemic

Paperback | Engels
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Omschrijving

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.

Ralph Tench is professor of Communication and director of research for Leeds Business School, Leeds Beckett University in the UK, and past president (2017–2020) of the European Public Relations Research and Education Association (EUPRERA). Professor Tench’s research involves national and international funded projects from the private sector, the EU, public health and research councils.

Juan Meng, PhD, is the Head of the Department of Advertising and Public Relations at the University of Georgia, USA. She serves on the national advisory board of the Plank Center for Leadership in Public Relations and the Institute for Public Relations (IPR) ELEVATE. Her research specialisation includes public relations leadership, leadership development, women and leadership in PR, and global communication.

Ángeles Moreno, outgoing President of EUPRERA is a scholar at the high-performance Group of Advanced Studies on Communication (GEAC) at the University Rey Juan Carlos, with extensive experience and leadership on transnational and awarded research projects. She is included in a prominent position in the national ranking of researchers with about 27 books, 16 chapters and more than 55 academic journal papers.

Specificaties

  • Uitgever
    Routledge
  • Verschenen
    mei 2024
  • Bladzijden
    364
  • Genre
    Communicatiewetenschappen
  • Afmetingen
    234 x 156 mm
  • Gewicht
    453 gram
  • EAN
    9781032026961
  • Paperback
    Paperback
  • Taal
    Engels

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