Strategic Integrated Marketing Communications
Larry (larry Percy Consulting Percy
Strategic Integrated Marketing Communications
Larry (larry Percy Consulting Percy
Paperback / Ingenaaid
|
Engels
€ 54,95
- Vanaf €15,- geen verzendkosten.
- 30 dagen ruiltermijn voor fysieke producten
Omschrijving
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.