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Strategic Pricing and Management Accounting

David Dugdale

Strategic Pricing and Management Accounting
Strategic Pricing and Management Accounting

Strategic Pricing and Management Accounting

David Dugdale

Paperback | Engels
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€ 52,95
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Omschrijving

The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.



"Historically, pricing has been largely cost-based, driven by information from accounting. The book Strategic Pricing and Management Accounting by David Dugdale convincingly highlights how management accounting can drive strategic pricing, by complementing cost information with information on customer value and on competitors. This book will enable management accountants to drive profits via pricing: highly recommended."

Andreas Hinterhuber, Associate Professor of Marketing, Ca' Foscari University, Equity partner, Hinterhuber & Partners

"My sense is that it is the most comprehensive and up to date modern book on management accounting and pricing. Dugdale’s book encompasses a huge knowledge base in this area interspersed with valuable practical examples and illustrations. The book will be regarded, for a long time, as the ‘go to place’ for any executive or student concerned with pricing issues tied to management accounting and strategic decision making."

Alnoor Bhimani, Professor of Management Accounting, Department of Accounting & Director, South Asia Centre, London School of Economics and Political Science

"A must read for aspiring and seasoned Management Accountants as well as anyone interested in boosting company performance through pricing! Using real life examples and illustrative calculations, David Dugdale manages to strike the perfect balance between academic textbook and practical guidelines. It will be a staple in my professional toolbox."

Daniel Antoine, Vice President Performance Management and Controlling, IGEL Technology Corporation



David Dugdale is Emeritus Professor of Management Accounting at the University of Bristol, UK. He was awarded the CIMA Shield for services to the Institute in 2002 and a Lifetime Achievement Award by the British Accounting and Finance Association in 2014.

Specificaties

  • Uitgever
    Routledge
  • Verschenen
    mei 2024
  • Bladzijden
    176
  • Genre
    Bedrijfsfinanciën
  • Afmetingen
    234 x 156 mm
  • Gewicht
    453 gram
  • EAN
    9781032224848
  • Paperback
    Paperback
  • Taal
    Engels

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