This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
Specificaties
Uitgever
Sage Publications Ltd
Verschenen
mei 2021
Bladzijden
440
Genre
Bedrijfsleven en milieu; ‘groene’ benaderingen voor zaken