The Brussels Effect offers a novel account of the EU by challenging the view that it is a declining world power. Anu Bradford explains how the EU exerts global influence through its ability to unilaterally regulate the global marketplace without the need to engage in neither international cooperation nor coercion.

Bradford makes her case with verve, and with a great eye for detail.

The author of this book, a scholar of extraordinary authority, overturns existing stereotypes and demonstrates how the European Union has become the only authority capable of dictating the rules that guide the behavior of world economic life. In the crisis of international cooperation, Brussels builds the rules that are progressively adopted by global markets. A Europe that exercises its authority not with muscles but with a refined blend of brains and experience.

Anu Bradford, a professor at Columbia University, originally coined the term "Brussel Effect" and has been studying it for several years. Her impressive book assembles evidence going back decades, tracing its development from the "Reach" chemicals regulation, developed in the early 2000s, to the digital age. ... What is incontrovertible is that the Brussels effect has dominated global economic regulation to an under-appreciated extent. This book will be the definitive reference guide for those wishing to understand.

Developing her earlier work and, in turn, Vogel's ground-breaking study of the "California Effect", Bradford argues brilliantly—without ignoring the external and internal challenges faced by the EU—the extent to which the "Brussels Effect" (i.e. the EU's unilateral power to regulate global markets) has operated in many foreign jurisdictions, including the US and China ... Bradford's tour de force is to combine a dense number of facts and information with a vivid analysis.

Anu Bradford's The Brussels Effect is essential reading for anyone interested in Europe's place in the world. Decried as a powerless entity, vainly committed to multilateralism, Bradford shows how the EU has, in fact, turned unilateral regulatory measures into a source of global economic clout. A timely and powerful antidote to prevailing euro-pessimism.

This book is both timely and important. I have frequently witnessed the Brussels Effect in many areas, including data privacy, trade, the digital economy and consumer and food safety, where the EU increasingly sets global standards. Professor Bradford describes in a detailed and engaging style why the EU is a global regulatory superpower that shapes the world in its own image. This book is of great relevance, not just for an academic audience but also for businesses and policy makers around the world. This book clearly explains the nature of the EU's often under-appreciated 'quiet influence.

Finally! A book that carefully and systematically documents the European Union's power in the world and challenges us to rethink how we define power in the process. The Brussels Effect is a tour de force; a study that will establish a new benchmark for scholars and serve as a major stumbling block for prophets of European decline.

In The Brussels Effect, Anu Bradford has developed her brilliant and insightful theory of the European Union's global power into a fascinating and thorough account of the ways in which EU rules are transformed into global standards through market mechanisms. This book, like her earlier work, will be widely read and highly influential in policy as well as scholarly debates.

The Brussels Effect is an important book that challenges us to rethink the impact of the EU on the global economy. Bradford has made a creative and original contribution to the literature on business regulation. Her well-documented and clearly written study shows how and why the EU has become the world's most influential regulator, shaping both business practices and public policies well beyond its borders.

In The Brussels Effect, Anu Bradford offers a perceptive analysis of the influence the EU can and must have well beyond its borders. With global governance being challenged, the Brussels Effect is filling a desperately needed void. It gives us yet another reason why we cannot afford to have the European ambitions fail.

Anu Bradford is the Henry L. Moses Professor of Law and International Organization at Columbia Law School. She is also a director for the European Legal Studies Center and a senior scholar at the Jerome A. Chazen Institute for Global Business. Her research and teaching focus on European Union law, international trade law, and comparative and international antitrust law. Before joining the Law School faculty in 2012, she was an assistant professor at the University of Chicago Law School.