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A compelling exploration of generational divides informed by exclusive studies from around the world, by the author of The Perils of Perception.
A subtle and compelling book
Excellent... explodes stereotypical intergenerational myths
Essential for anyone who truly wants to understand our world.
Engaging and vital. Anyone trying to understand social change has to distinguish the effects of generations, periods and ages.
Startling, witty and erudite. This is a must-read, complete analysis of our times - a portrait of the way we live now in all its changing confusions down the generations. Read this to explode the myth of manufactured generational wars.
Indispensable... Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world.
Eye-catching and compelling. To get a reliable glimpse of the future it is essential to have clear picture of the present. Generations does it better than anything I've seen in recent years.
Excellent. Duffy convincingly and comprehensively punctures the myths around generations that have pigeon-holed people for decades.
Brilliant. Duffy has built a powerful toolkit for understanding the forces and relationships that shape the world we live in - and the one our children will inherit.
The most comprehensive, compelling and careful account for how and why the generations diverge, come together and can better connect.
One of the best books of 2021
A truly brilliant and engaging explanation of a new way to think about how and why we're changing. Duffy picks clever and often amusing examples to illustrate his analysis, while he also recognises the important concerns we all have about the future and our place in it.
This important book deserves our attention. Duffy casts new light on the endlessly fascinating issue of what links the generations and how they differ.
An insightful read for those interested in understanding changing social attitudes and behaviour, and most importantly Duffy helps to bust damaging myths about generational stereotypes.
Bobby Duffy is Director of The Policy Institute at King's College London. Formerly Global Director of Ipsos Social Research Institute, he has also been seconded to the British Prime Minister's Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the London School of Economics. He is the author of The Perils of Perception: Why We're Wrong About Nearly Everything.