This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data.
David L. Vannette is Principal Research Scientist for Qualtrics, an industry-leading provider of Online Survey Software, and a Ph.D. Candidate in the Department of Communication, Stanford University, USA. His research focuses on developing and exploring best practices in survey methodology and understanding the measurement and effects of exposure to research results published in the news media.
Jon A. Krosnick is the Frederic O. Glover Professor in Humanities and Social Sciences, Professor of Communication, Political Science, and (by courtesy) Psychology, Stanford University, USA. Winner of the American Association for Public Opinion Research’s Lifetime Achievement Award, his research focuses on attitude formation, change, and effects, on the psychology of political behaviour, and on survey research methods.