Executives, Execution, and Empowerment! It is said that actions speak louder than words. Theory has its place, but experience serves invaluable. With experience, you actually learn, iterate, strategize, and improve. Therefore, it's through strategy and execution together that you gain clarity, solidify priorities, create engagement, achieve quantifiable results, and move one step closer to realizing your vision. This practical handbook provides daily benefits that far exceed the initial strategy and its application. In this granular guide, you and your people will be empowered to generate and execute business strategies through user-friendly charts, tools, case studies, and a step-by-step process. Though strategy can be complex, it isn't reserved merely for the boardroom or academic elite. On the contrary; done right, strategy is for everyone and from everyone. The time has come to demystify the stigmas that have traditionally plagued institutionalized strategy, and in a down-to-earth manner, unpack the value-added learnings from MBA programs and scholarly textbooks to achieve obtainable results that actually matter...to you.
Jeroen Kraaijenbrink is an accomplished strategy educator, speaker, writer, and consultant with over two decades of experience, extending from academia through modern business and industry. He empowers people and organizations to discover, formulate, and execute their future plans by providing innovative tools for expansive and forward-thinking strategy making and both personal and organizational development. In doing so, he enables individuals to realize their greatest ambitions and organizations to effectively achieve their business goals and mission through ongoing, effective strategy techniques. Drawing from cognitive psychology, humanism, martial arts, Saint Benedict, and an extraordinarily wide range of other sources, he has written innumerable articles on strategy, sustainability, and personal leadership, as well as authored five books: The One-Hour Strategy, Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook. He is an active contributor to Forbes, where he writes about strategy, leadership, and how to embrace and harness the complexity and uncertainty—and the opportunities—of the global marketplace that the world has become. He has a PhD in industrial management, teaches strategy at the University of Amsterdam Business School, and has helped significantly improve the strategic planning of many midsize and larger companies across the engineering, manufacturing, healthcare, and financial services industries. Personal website: www.jeroenkraaijenbrink.com