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Turn Your Literature Review Into An Argument

Little Quick Fix

Robert Thomas

Turn Your Literature Review Into An Argument
Turn Your Literature Review Into An Argument

Turn Your Literature Review Into An Argument

Little Quick Fix

Robert Thomas

Paperback | Engels
  • Leverbaar, de levertijd is 4-5 werkdagen.
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€ 11,95
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Omschrijving

Outlining what a literature review is - and isn’t - this is the Little Quick Fix for using the literature to construct a strong academic argument.

Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015. 

Specificaties

  • Uitgever
    Sage Publications Ltd
  • Verschenen
    okt. 2019
  • Bladzijden
    144
  • Genre
    Literatuurtheorie
  • Afmetingen
    176 x 125 mm
  • Gewicht
    160 gram
  • EAN
    9781529701258
  • Paperback
    Paperback
  • Taal
    Engels

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