Typography: A Very Short Introduction
Paul Luna
Typography: A Very Short Introduction
Paul Luna
Paperback
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Engels
€ 11,95
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Omschrijving
Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.
"Enjoyable and accessible ... Luna is an ideal guide. A particularly fascinating section on the different ways in which readers read, informed by psychologists studies, should be of interest to all readers, as well as to anyone who hopes that their words will be read."
"Paul Luna has written a very thorough explanation of typography as a subject and a practice. The book is not aimed at practitioners but at an intelligent general audience [it] does not teach you how to do typography; it teaches you how to think about typography. I have been waiting for a [VSI] volume on typography. This is it. It was worth the wait."
This 176-page paperback takes a comprehensive and in-depth approach to the art and science of typography, and is written in a way that the ordinary person can easily follow. A great buy for typography beginners.
Paul Luna knows everything about Typography, that mysterious science, practised by many, understood by few. He shares his vast knowledge in terms that everybody will understand. Anybody who has to communicate with type (and who doesnt?) needs this book.
This is one of the most valuable books on typography I have ever read. This little book contains a depth of knowledge rarely found in books twice its size.
Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.
"Enjoyable and accessible ... Luna is an ideal guide. A particularly fascinating section on the different ways in which readers read, informed by psychologists studies, should be of interest to all readers, as well as to anyone who hopes that their words will be read."
"Paul Luna has written a very thorough explanation of typography as a subject and a practice. The book is not aimed at practitioners but at an intelligent general audience [it] does not teach you how to do typography; it teaches you how to think about typography. I have been waiting for a [VSI] volume on typography. This is it. It was worth the wait."
This 176-page paperback takes a comprehensive and in-depth approach to the art and science of typography, and is written in a way that the ordinary person can easily follow. A great buy for typography beginners.
Paul Luna knows everything about Typography, that mysterious science, practised by many, understood by few. He shares his vast knowledge in terms that everybody will understand. Anybody who has to communicate with type (and who doesnt?) needs this book.
This is one of the most valuable books on typography I have ever read. This little book contains a depth of knowledge rarely found in books twice its size.
Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.