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"Borer makes a crucial contribution by drawing attention to the ways people still make places as well, in their day-to-day lives through symbolic engagement with place reputations and their consequences."
"Borer makes a crucial contribution by drawing attention to the ways people still make places as well, in their day-to-day lives through symbolic engagement with place reputations and their consequences."
"Vegas Brews captures the stories of the emergence of craft brewers within the unique sociology of Las Vegas, cultivating an oasis in the desert for beer drinkers in Nevada."
"Is there a place for authenticity in a world of artifice and consumerism? Focusing on the microbrewery scene in Las Vegas, Michael Ian Borer answers this question by showing us in detail how collaboration, craftsmanship, skill, honor, and place-making coexist side by side. Rich in ethnographic detail, Vegas Brews is a great contribution to the study of how culture can shape the city landscape, and how cities, in turn, can shape culture."
"This is a commendable text that will be indispensable to anyone researching urban redevelopment, consumption, brewing, or the role of community and scene in cultural production and innovation. It should also be on every ethnographic research methods reading list."
Michael Ian Borer is Associate Professor of Sociology at the University of Nevada, Las Vegas.