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Manage the Media

Don't Let the Media Manage You

William J. Holstein

Manage the Media
Manage the Media

Manage the Media

Don't Let the Media Manage You

William J. Holstein

Hardback / bound | English
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€19.95
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Description

Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. It enables you learn to repair your company's public image, and maintain goodwill with the community. It offers practical suggestions that help you learn how to take charge of various crisis situations.

William J. Holstein is an award-winning editor, author and journalist on subjects affecting chief executive officers and boards of directors. He is a columnist for The New York Times business section and has spent 30 years specializing in global business issues. Previously, he was Editor-in-Chief of Directorship magazine and Editor in Chief of Chief Executive magazine. He has been Editor at Large for Business 2.0, Senior Writer for U.S. News & World Report, and Correspondent and Editor for United Press International. He has written freelance articles for a wide variety of publications including Fortune and Politique Internationale.

Specifications

  • Publisher
    Harvard Business Review Press
  • Pub date
    Mar 2008
  • Pages
    103
  • Theme
    Public relations
  • Dimensions
    190 x 119 mm
  • Weight
    170 gram
  • EAN
    9781422121481
  • Hardback / bound
    Hardback / bound
  • Language
    English

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