Strategisk kommunikation i praksis. Viden og værktøjer til at skabe værdi
Anne Katrine Lund & Mette Refshauge
Strategisk kommunikation i praksis. Viden og værktøjer til at skabe værdi
Anne Katrine Lund & Mette Refshauge
Hardback / bound
|
English
€85.95
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Description
"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism.
Anne Katrine Lund, Ph.D., is an author and prize-winning consultant. She has been the leading developer of advisor professionalism in Denmark within corporate communication for many years. Anne Katrine takes pride in helping organisations, managers and advisors position themselves credibly in interaction with all stakeholders.
Mette Refshauge is head of Communications & Sustainability at A.P. Moller Maersk, bringing over 20 years of experience in corporate communications and reputation management. Prior to her current role, Mette held executive positions at TDC A/S, Scandinavian Airlines and Danfoss. She holds a degree in philosophy from Aarhus University (Denmark) and has additional academic background in media science, journalism and customer-focused management.