Description
Examines the nature and value of design from a range of global perspectives. This work explores the relationship between design leadership and management and the application and value of design in the face of future challenges.
'Well written book, easy to read. Highly relevant to the course I am teaching. This book is recommended to students along with Design Management by Kathryn Best.' Eun-Kyong Baek, De Montfort University, UK. 'Highly relevant and stimulating for MA Design Strategy students.' Ray Holland, Brunel University, UK. 'One of the real appeals of this and other texts in the series is the appeal of the books' layout ... Product examples are refreshingly different from many of the usual examples cited in design-related journals.' Miles Park, University of South Wales, Australia. 'It will definitely be used for future lectures on the Masters course, 'MA Design Practice and Management'. Easy to read and visually pleasing.' Dorothy Evans, Glasgow Caledonian University, UK.
David Hands is award leader for the MA Design Management course at Staffordshire University, UK. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications.