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Description
A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton’s sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton.
Steve Penfold has "crafted a smart and funny account of a lost piece of Canadiana."
‘This book should find its way down our chimneys as an excellent example of going beneath the surface to uncover the deeper structure of our collective past.’
"A Mile Of Make Believe recounts with warmth and nostalgia the Christmas extravaganza sponsored by a family-owned corporation once the largest retailer in the country. This is not a dry municipal history; Eaton’s in its heyday sponsored Santa parades from Edmonton to Montréal. Author Steve Penfold, an associate professor at the University of Toronto, has crafted a smart and funny account of a lost piece of Canadiana."
"[Steve Penfold] situates [the Santa Claus Parade] within North American parade culture and its use of public space, a growing twentieth-century consumer culture and the increasing centrality of Santa Claus in its Christmas narrative as well as the rise of the department store that dominated the retail landscape."
Steve Penfold is an associate professor in the Department of History at the University of Toronto. He is the author of The Donut: A Canadian History (UTP 2008).