Paperback
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English
€52.50
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Description
Provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the ‘Big Three’ automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.
Well-written and illustrated...highly recommended"--Choice
"Highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age"--Hemmings Motor News
"Very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature"--Mercedes-Benz Club of America
"Excellently written, impeccably researched and thoroughly engaging...excellent analysis"--Classic American
"Well researched, heavily illustrated book...an excellent read"--Cars & Parts
Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.
Well-written and illustrated...highly recommended"--Choice
"Highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age"--Hemmings Motor News
"Very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature"--Mercedes-Benz Club of America
"Excellently written, impeccably researched and thoroughly engaging...excellent analysis"--Classic American
"Well researched, heavily illustrated book...an excellent read"--Cars & Parts
Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.