An SPSS Guide for Tourism, Hospitality and Events Researchers
An SPSS Guide for Tourism, Hospitality and Events Researchers
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Description
This is the first book to provide the student of Tourism, Hospitality and Events with all that they need to undertake statistical analysis using SPSS for research in their industry. It provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides demonstrations
‘The content of this book is superior to all others offering guidance on SPSS and will be of particular use to those studying Tourism, Hospitality and Events. It is a groundbreaking book which includes the rare addition of a separate section on writing interpretations. I recommend the purchase of this book for Tourism and Hospitality researchers.’
Prof. S.P. Bansal, Vice Chancellor, Himachal Pradesh Technical University, India
‘This is an excellent guide full of crucial and innovative information. The guidance on writing up the interpretation of SPSS outputs and the short case studies that open each chapter make the book quite interesting for those of us who want to enjoy research in Tourism, Hospitality and Events’
Prof. Justin Paul, University of PR, San Juan, USA
‘This is an excellent guide for students and researchers who want to gain knowledge and skills about statistical analysis with SPSS. The relevant empirical examples help the reader understand not only the theoretical concepts in statistical analysis but help to see how they are applied in actual research projects. The screenshots guide the reader through the implementation of the respective analyses in easy-to-follow steps.’
Prof. Stanislav Ivanov, Varna University of Management, Bulgaria
Rahul Pratap Singh Kaurav is an Assistant Professor in Marketing and Tourism Management at the Prestige Institute of Management, Gwalior, India.
Dogan Gursoy is the Taco Bell Distinguished Professor in Hospitality Business Management in the School of Hospitality Business Management, Washington State University, USA.
Nimit Chowdhary is a Professor at the Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi, India.