Brand Management Strategies
Luxury and Mass Markets - Bundle Book + Studio Access Card
William D'Arienzo
Brand Management Strategies
Luxury and Mass Markets - Bundle Book + Studio Access Card
William D'Arienzo
Composite package
|
English
€98.95
- From €15,- no shipping costs.
- 30 days to change your mind and return physical products
Description
If I had the book prior to our launch, the road would have been easier to navigate! I heartily recommend you read it for global strategies, brand engagement and why the customer matters.
If I had the book prior to our launch, the road would have been easier to navigate! I heartily recommend you read it for global strategies, brand engagement and why the customer matters.
Brand Management Strategies: Luxury and Mass Markets by William D'Arienzo is one of the most interesting and informative books on branding I have read. From paper marketing to digital brand thinking, it's all here, in one place.
Professor D’Arienzo provides a comprehensive up-to-the-moment guided tour of the critical elements essential to brand management success in today’s digitally-driven reality. The carefully chosen “Brandstorming” examples provided throughout masterfully bring the key insights to life. ...they provide the sort of true ’aha!’ moments… that define a must-read.
Bill has developed a matrix that is a smart guideline for all brand leaders, large or small, who are looking to connect with their core customers and develop sustainable relationships. A must read.
Brand Management Strategies: Luxury And Mass Markets is encyclopedic. If you care about managing a brand or want to learn about it, the topics you want are in this book.
The author’s experience, both in industry and in teaching, is a strength of this book. Many books are written from only one of these perspectives and are missing key elements to make it both teachable and industry applicable.
D’Arienzo’s branding text book is a strong candidate for any marketing professor to consider (along with Kevin Keller’s popular Strategic Brand Management, 2012) … It is a detailed and thorough contribution, with many useful models, stories, and brief case studies. D’Arienzo is the CEO of branding consultancies Wm. D’Arienzo Associates, Inc. and ApparelAnalytics. He has worked with firms and brands including Ambrosetti, Burberry, and Brooks Brothers.
William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service.
If I had the book prior to our launch, the road would have been easier to navigate! I heartily recommend you read it for global strategies, brand engagement and why the customer matters.
Brand Management Strategies: Luxury and Mass Markets by William D'Arienzo is one of the most interesting and informative books on branding I have read. From paper marketing to digital brand thinking, it's all here, in one place.
Professor D’Arienzo provides a comprehensive up-to-the-moment guided tour of the critical elements essential to brand management success in today’s digitally-driven reality. The carefully chosen “Brandstorming” examples provided throughout masterfully bring the key insights to life. ...they provide the sort of true ’aha!’ moments… that define a must-read.
Bill has developed a matrix that is a smart guideline for all brand leaders, large or small, who are looking to connect with their core customers and develop sustainable relationships. A must read.
Brand Management Strategies: Luxury And Mass Markets is encyclopedic. If you care about managing a brand or want to learn about it, the topics you want are in this book.
The author’s experience, both in industry and in teaching, is a strength of this book. Many books are written from only one of these perspectives and are missing key elements to make it both teachable and industry applicable.
D’Arienzo’s branding text book is a strong candidate for any marketing professor to consider (along with Kevin Keller’s popular Strategic Brand Management, 2012) … It is a detailed and thorough contribution, with many useful models, stories, and brief case studies. D’Arienzo is the CEO of branding consultancies Wm. D’Arienzo Associates, Inc. and ApparelAnalytics. He has worked with firms and brands including Ambrosetti, Burberry, and Brooks Brothers.
William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service.