Doing Research in the Business World: Paperback with Interactive eBook
David E Gray
Doing Research in the Business World: Paperback with Interactive eBook
David E Gray
Composite package
|
English
€82.95
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Description
Practical and clear, this book guides business and management students through the entire research process. Starting with the basics and fully grounded in the context of actually doing research, this is the perfect companion as they tackle a research project head on for the first time.
From the introduction to the conclusion there is a systematic strand throughout this readable text. The focus on process and application provides the reader with insight into approaches and techniques to plan and successfully undertake a business research project with confidence!
This is a book that research students in business schools and their supervisors will find indispensable. It is thorough, accessible, practical, tech-savvy and friendly. I’d like to give one as a gift to every new research student who comes my way.
David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.