Don't Fck Up Your Baby
The Ultimate Guide to Raising Your Newborn Brand
Coen Luijten & Joris van Dooren
All bindings and editions
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€19.99
Paperback
2022
Don't Fck Up Your Baby
The Ultimate Guide to Raising Your Newborn Brand
Coen Luijten & Joris van Dooren
Paperback
|
English
€19.99
- From €15,- no shipping costs.
- 30 days to change your mind and return physical products
Description
Don’t F*ck Up Your Baby draws an ingenious connection between building a brand and raising a newborn baby, each one of the 18-steps relating to a year of the newborn’s life. This book simplifies the process of branding, distilling what the authors have learnt from their years of industry experience and having contributed to the launch of over 75 startups into a seriously fun, and useful, reading experience. If you’re looking to create your brand identity, then come on this journey of raising your newborn brand with this book. You’ll learn about the theory behind creativity and branding, while also getting interactive examples that help you bring your brand to life. With as much humour as experience, this book is a must-have for anyone looking to design their startup brand.
Joris van Dooren and Coen Luijten, both lecturers of creativity, advertising, and branding at the Fontys University of Applied Sciences, have established careers in advertising by innovating the brand-building industry. They are experts in unlocking creativity and helping people refine their brand image into something wonderful.
Joris van Dooren and Coen Luijten, both lecturers of creativity, advertising, and branding at the Fontys University of Applied Sciences, have established careers in advertising by innovating the brand-building industry. They are experts in unlocking creativity and helping people refine their brand image into something wonderful.