Dragon Tactics

How Chinese Entrepreneurs Thrive in Uncertainty

Aldo Spaanjaars & Sandrine Zerbib

Paperback / Sewn | English
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Dragon Tactics How Chinese Entrepreneurs Thrive in Uncertainty Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it. If you’re looking to draw back the curtain on how Chinese organizations establish themselves as market leaders despite volatile circumstances and learn how to apply their strategy to your own work, Dragon Tactics is a must-read for you.

Since 1992, Aldo Spaanjaars has been involved in business in China. Today he works for Fosun International, China’s premier Private Equity company. Sandrine Zerbib was the President of Adidas Greater China in the ‘90s and currently runs the business she founded in the e-commerce operation industry, www.fulljet.com.cn.

  • Publisher
    BIS Publishers BV
  • Edition
  • Pub date
    Apr 2022
  • Pages
  • Theme
    Management and management techniques
  • Dimensions
    231 x 153 x 20 mm
  • Weight
    539 gram
  • EAN
  • Paperback / Sewn
    Paperback / Sewn
  • Language

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