Hardback / bound
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English
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Description
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies.
Olga Fedorenko is associate professor of anthropology at the Seoul National University.
Olga Fedorenko is associate professor of anthropology at the Seoul National University.