Frontiers in Product Innovation Strategy
Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Diana Derval
Frontiers in Product Innovation Strategy
Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Diana Derval
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Description
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).
Diana Derval, Ph.D., EMBA, Chair of DervalResearch, is a pioneer in decoding human behavior and preferences with biosciences. Prof. Derval is a Member of the Society for Behavioral Neuroendocrinology, and on the Jury for the CES Asia Innovation Awards. Diana is the patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards and the creator of the Derval Color Test® taken by over 10 million people around the world. A Harvard Business Review contributor, and finalist of the Berry-AMA Prize for most innovative marketing book with “The Right Sensory Mix” (Springer), Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks and helped Fortune 500 firms including Sephora, Michelin, Sofitel, Philips, and L’Oréal accelerate their development with a focus on people and planet-friendly products and experiences. An Honorary Adjunct Professor at Donghua University (Shanghai, China), Diana Derval is regularly featured in the media, conferences (TEDx Talks, IFA, CES), and corporate seminars, and is known for delivering memorable MasterClasses. Diana’s favorite topics are Senses and Sensors, Hormones and Behavior, and anything that touches on Innovation.