Joan Campbell started in the B&B trade in 1968 with one room and in 2003 finally achieved a coveted 5 star rating for The Sheiling Guest House. Joan and her husband Hugh retired from running their B&B after 40 years and in that same year Joan was awarded the coveted Scottish Silver Thistle for her outstanding contribution to tourism. She continues to write her monthly column, Tourism Matters, published in The Northern Times weekly newspaper. Though retired, she still sits on the Highlands & Islands Tourism Awards board and represents Sutherland and Caithness with the Federation of Small Businesses. Joan lives in the Northern Highlands of Scotland.